Chief Innovation Officer
Vic Casale is the Chief Innovation Officer of Cover FX.
Vic began his career as a founding partner, Chief Chemist and Managing Director at MAC Cosmetics, Ltd., where he gained a reputation as a world-renowned product innovator. In 2000, Vic was introduced to Lee Graff and was impressed by her work at the CosMedic Clinic, so much so, that he offered resources to help her develop a line of full coverage foundations specifically for her clients. Today, that original line forms the backbone of what is Cover FX. As Chief Innovation Officer, Vic personally oversees the development of each Cover FX product using the latest technology and stays true to the founding philosophy of designing products free of any irritants.
In addition to his work with Cover FX, Vic established INTERACT Management, an angel funding firm which offers early-stage funding and management guidance for companies that share his corporate philosophy. Vic is also co-founder of the Toskan Casale Foundation, a philanthropic organization established in 2000.