What is the Best Primer for Your Skin Type?
The right primer can make a huge difference to the overall feel and finish of your makeup. Find out the right primer for you based on your skin type.Read more
What is setting spray? It's your secret weapon for makeup that lasts all day! Here’s our guide to makeup setting spray for everything you need to k...Read more
The Most Commented Makeup Brush on Instagram 2021 What is the Custom Application Brush? Our Custom Application Brush is an innovative vegan & ...Read more
Power Play Concealer is at the cutting edge of makeup innovation —high-performance, high coverage, crease-proof, and fit for all-day wear.Read more
Before you utter the words “do I even need pri….?” The answer is yes and will always be yes. You wouldn’t get a manicure without first applying a b...Read more
We’re shining the spotlight on beauty and lifestyle experts who also never fail to eclipse expectations. Meet #PowerPlayer Atima Lui.Read more
Baking makeup refers to a makeup technique that’s all about creating a flawless-looking complexion. Watch to see how it’s done.Read more
In makeup, “stippling” is a technique that covers imperfections in skin texture or skin tone. It works by applying liquid foundation on your face i...Read more
In makeup, an undertone is the subtle color shade underneath the surface of your skin. The undertone is what separates similar skin tones—and makes...Read more
Words like these are all over YouTube tutorials and magazine how-tos, and right here on the Cover FX website. But what do those technical makeup te...Read more
Made from good-for-you ingredients and with a weightless, modern-matte finish that stays put all day, our Power Play Foundation is a true game chan...Read more
I’m excited by the Power Flex Mascara’s unique double sided wand design that gives you more volume, control, and a lengthening effect that my clients will love.
— Patrick Ta, Makeup Artist