Five variations of Cover FX primers lying down
Top Questions Answered

Which Primer is Best for Me?

Before you utter the words “do I even need pri….?” The answer is yes and will always be yes. You wouldn’t get a manicure without first applying a b...

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PowerPlayer Atima Lui standing in a room
Our #CFXFAM

#POWERPLAYER: Atima Lui

We’re shining the spotlight on beauty and lifestyle experts who also never fail to eclipse expectations. Meet #PowerPlayer Atima Lui.

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Photo of woman using the stippling method to apply foundation
Makeup Tutorials

Makeup Breakdown: Stippling

In makeup, “stippling” is a technique that covers imperfections in skin texture or skin tone. It works by applying liquid foundation on your face i...

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Finding Your Undertone
Top Questions Answered

Finding Your Undertone

In makeup, an undertone is the subtle color shade underneath the surface of your skin. The undertone is what separates similar skin tones—and makes...

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Photo of Ami Desai looking at camera
Our #CFXFAM

#POWERPLAYER: Ami Desai

Made from good-for-you ingredients and with a weightless, modern-matte finish that stays put all day, our Power Play Foundation is a true game chan...

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New Arrivals

I’m excited by the Power Flex Mascara’s unique double sided wand design that gives you more volume, control, and a lengthening effect that my clients will love.

— Patrick Ta, Makeup Artist