Which Primer is Best for Me?

Before you utter the words “do I even need pri….?” The answer is yes and will always be yes. You wouldn’t get a manicure without first applying a base coat, right? So why would your makeup application be any different? Whether you enjoy liquid, powder, or cream foundation, primers provide a smooth and even canvas on the skin, helping set your makeup once and for all.

We decided to do a deep dive into our favorite formulas—and why they work—helping make your primer decision (and makeup application) as smooth as possible. 

What is a Primer?

It helps keep your makeup in place all day by creating a silky-smooth canvas for better, smoother makeup application.

Dewy Skin Primer

Listen up if you've got dry, dehydrated skin — our Dewy Skin Primer hydrates skin for 24 hours and imparts an instant dewy finish. The skin-loving formula is enriched with Coconut Alkanes, hyaluronic acid and squalane to hydrate skin with an all-over dewy finish. Wear alone, under makeup or mixed with your favorite foundation/moisturizer. Vegan & cruelty-free.

Water Cloud Primer

Too much screen time might mean our Water Cloud Primer is for you. A cooling mousse primer that instantly refreshes the complexion and defends skin against pollution and blue light. The soothing formula is enriched with a plankton extract to help work against the effects of blue light emissions and urban pollutants. Wear it alone or under makeup to nourish and protect skin all day long. Vegan & cruelty-free. 

Blurring Primer

If pores are on your mind, choose our Blurring Primer. A silky, lightweight primer that blurs the appearance of pores and fine lines for an all-over soft focus effect. The unique formula is made with Butterfly Lavender to visibly reduce the look of fine lines and Vitamin E to protect against free radicals. Wear it alone, under makeup or over makeup as an instant retouching balm. Vegan & cruelty-free.

Gripping Primer

For extra long-lasting coverage, try our Gripping Primer, an alcohol-free clear gel primer that visibly firms, creates a glass-like finish and grips makeup for all-day wear. Kelp extract helps firm skin, while plankton-derived polymer complex and microalgae extract help smooth fine lines.  The unique formula creates an instant skin tightening effect for a smoother looking complexion and improved makeup wear. Vegan & cruelty-free.

Mattifying Primer

Need to control oil production? Natural fruit AHA complexes and Ancient African tree bark in our Mattifying Primer help smooth pores and exfoliate skin. Salicylic acid helps treat blemishes

Invisible Primer SPF 30

Our Invisible Primer is a totally invisible sunscreen with SPF 30 that leaves a silky-smooth finish that never looks chalky or white and doesn’t leave flashback in photos. Our innovative formula glides onto skin and provides SPF 30 coverage from UVA/UVB rays. Antioxidant-rich tomato fruit extract, Vitamin E and squalane help protect against free radical damage; sesame extract calms stressed skin.