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    A row of Cover FX Power Play Foundation in various makeup shades laying down and standing up.

    Find Your Match

    40 shades. 4 finishes.

    Find your shade ›

    A fair skinned woman and light medium skin toned woman with fresh faces standing side by side.

    See it on IRL

    Try our Power Play Foundation virtually

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    Cover FX foundation collection faces upward with various makeup shade swatches surrounding products.

    Foundation

    Choose from liquid, powder, cream or pure pigment formulas

    Shop foundation ›

    Cover FX makeup drops collection of products with bottles and droppers filled with product.

    Drops Collection

    Customize any skincare or makeup routine with pure pigment drops.

    SHOP DROPS ›

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    Cover FX skincare collection of products with primer makeup swatches alongside product.

    Primers

    Extend makeup wear, brighten skin, blur fine lines and minimize the look of pores so makeup lays evenly.

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    Cover FX brightening booster drops placed alongside vase with flowers.

    Booster Drops

    These serum-like formulas can be worn alone or mixed with your favorite products.

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    Woman with rich brown skin and woman with tan skin tone stand with faces pressed for virtual try on.

    See it on IRL

    See what our Monochromatic Blushes and Lip Color look like on you IRL

    Try it on ›

    Cover FX custom makeup brush collection with swatches of various makeup above brushes.

    Brushes

    Choose from our blending, liquid foundation, contour and powder vegan (and cruelty-free!) designs

    Shop brushes ›

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    Cover FX Power Play Foundation in deep brown shade surrounded by sliced oranges with leaves.

    Our Story

    Customize, Don’t Compromise. Cover FX is where personalized beauty and clean, high-performance formulas meet.

    Learn more ›

    Luminous Tinted Moisturizer, Water Cloud Primer and Dewy Finish Setting spray on counter with glasses and phone

    Cover FX Uncovered

    Get makeup tutorials, top questions answered, great product combos, plus more on our blog.

    Read our Blog ›

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