FREE SHIPPING & SAMPLES ON ORDERS $50+!

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FREE SHIPPING & SAMPLES ON ORDERS $50+!

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Natural Finish Foundation

Let's take it back to the basics: where colors complement and foundation is key. Our shade range spans over 40 colors and 3 undertones - helping you find a perfectly unique-to-you match that embraces imperfections and celebrates all beauty in every color.

#NudeIsNotBeige

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40 SHADES OF INCLUSIVE COLOR

It's time to meet your match.

FIND YOUR PERFECT SHADE

N10
G90
N25
G40
P100
P100
G50
P40
P60
P20
G10
P125

What You Should Know:

  • Water-based formula delivers a silky, hydrating feel
  • Available in 40 shades (and 3 undertones)
  • Free of mineral oil, gluten, parabens, fragrance, and talc
  • Wears nicely all day with medium-to-full coverage
  • Cruelty-free and vegan
  • Ideal for normal-to-dry skin types
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Complete Your Look

                                                      

+Matte

Mattifying Prime & Set Kit $29.00

+Illuminate

Illuminating Prime & Set Kit $29.00

What Sets Us Apart:

COVER BETTER

Everything you want and nothing you don't

CUSTOM FX

Make everything your own with custom beauty products

+YOU

Embrace your imperfections, celebrate your uniqueness

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