40 Shades
We've Got You Covered.
Our award-winning foundations come in 40 diverse shades and 3 undertones for a skin-specific match. From luminous and dewy to matte and poreless, our vegan and clean formulas let the real you show through.
#NudeIsNotBeige
40 Shades of Inclusive Color
It's time to meet your match. Our Foundation Finder is designed to help you find the best shade, finish and formula for a skin-perfect fit. You're just a few steps away from complexion perfection.
#NudeIsNotBeige

What You Should Know:
- All our foundations come in 40 shades and 3 undertones
- “Clean” beauty: we’re free of mineral oil, gluten, parabens, fragrance, and talc
- All our products are cruelty-free and vegan—always
- We have a formula for every skin type
- Our foundations are available in liquid, powder, or cream formulas
- Choose from radiant to matte finishes with buildable coverage
- Shade Match Guarantee: All foundations are eligible for FREE returns & exchanges.