We've Got You Covered.

Our award-winning foundations come in 40 diverse shades and 3 undertones for a skin-specific match. From luminous and dewy to matte and poreless, our vegan and clean formulas let the real you show through.

#NudeIsNotBeige

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Cream Formula with a Radiant Finish

TOTAL COVER CREAM FOUNDATION

Liquid Formula with a Matte Finish

POWER PLAY FOUNDATION

Powder Formula with a Matte Finish

PRESSED MINERAL FOUNDATION

Liquid Formula with a Radiant Finish

NATURAL FINISH FOUNDATION

Cream Formula with a Radiant Finish

TOTAL COVER CREAM FOUNDATION

Liquid Formula with a Modern Matte Finish

POWER PLAY FOUNDATION

Powder Formula with a Soft Matte Finish

PRESSED MINERAL FOUNDATION

Liquid Formula with a Radiant Finish

NATURAL FINISH FOUNDATION

40 Shades of Inclusive Color

It's time to meet your match. Our Foundation Finder is designed to help you find the best shade, finish and formula for a skin-perfect fit. You're just a few steps away from complexion perfection.

#NudeIsNotBeige

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What You Should Know:

  • All our foundations come in 40 shades and 3 undertones
  • “Clean” beauty: we’re free of mineral oil, gluten, parabens, fragrance, and talc
  • All our products are cruelty-free and vegan—always
  • We have a formula for every skin type
  • Our foundations are available in liquid, powder, or cream formulas
  • Choose from radiant to matte finishes with buildable coverage
  • Shade Match Guarantee: All foundations are eligible for FREE returns & exchanges.
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What Sets Us Apart:

COVER BETTER

Everything you want and nothing you don't

CUSTOM FX

Make everything your own with custom beauty products

+YOU

Embrace your imperfections, celebrate your uniqueness