PowerPlayer Atima Lui standing in a room
Our #CFXFAM

#POWERPLAYER: Atima Lui

We’re shining the spotlight on beauty and lifestyle experts who also never fail to eclipse expectations. Meet #PowerPlayer Atima Lui.

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Photo of Ami Desai looking at camera
Our #CFXFAM

#POWERPLAYER: Ami Desai

Made from good-for-you ingredients and with a weightless, modern-matte finish that stays put all day, our Power Play Foundation is a true game chan...

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New Arrivals

I’m excited by the Power Flex Mascara’s unique double sided wand design that gives you more volume, control, and a lengthening effect that my clients will love.

— Patrick Ta, Makeup Artist