“My dream was to help men and women with skin conditions face the world with confidence by offering them makeup products with therapeutic benefits that would perfectly match their skin tone, be affordable, well tolerated by even the most sensitive skins and achieve a perfectly natural, flawless effect. After receiving feedback from thousands of patients who use Cover FX products every day, I’m proud to say we’ve done it!”

Lee Graff began her career in 1985 as a corrective makeup specialist at the CosMedic Clinic at Sunnybrook and Women’s College Health Sciences Centre. Lee was dedicated to helping patients with a variety of skin disorders, as well as burns, scars and discolourations to cover the flaws which affected their self-esteem and kept them in social isolation. As patients observed the remarkable effects of corrective cosmetics on both their physical and psychological symptoms, they literally came alive again and were ready to face the world with confidence.

As Camouflage Specialist at the Clinic, Lee experimented with many commercially available products, but was dissatisfied with the results they offered. She searched extensively for products which would meet her criteria of achieving a totally natural look. The products she wanted to offer her patients would be free of irritants and suitable for even the most sensitive, intolerant skins. They would offer her patients therapeutic benefits and environmental protection and she would be able to match each patient’s skin tone with a single shade.

Finding no existing products to meet these standards, Lee created her own line and so began the development of COVER FX. In conjunction with Dr. Neil Shear, Chief of Dermatology at the Sunnybrook & Women’s College Health Sciences Centre, and Chemical Engineer Jenny Frankel, Lee went on to co-create the COVER FX brand of total coverage cosmetics.

Lee continues to build on her vision of offering clients the best in cosmeceuticals - cosmetics with therapeutic benefits. As President and Founder of Cover FX Skin Care Inc., Lee develops strategies to increase brand awareness, implements educational programs for medical professionals and continues to source retail partners.

Lee designed and taught paramedical makeup courses and has spoken to makeup artistry students and various community and professional groups about the often life-changing benefits of corrective makeup, helping people cope with various skin disorders and improving the quality of their lives.